The pros & cons of using Wordpress for E-commerce

Jennifer Blake Posted on January 20, 2021

WordPress is the most popular choice of CMS (content management system) for websites, both e-commerce, and brochure. We will look into why they are so popular and investigate the pros and cons of using WP for e-commerce.

Pros

  • Websites built in WordPress are cheaper to build and design - If the website you need requires little modification, some companies can build you a site using a free WordPress template. Even small modifications can be made easily, which means less time, which means less cost.
  • Well supported - There are many resources online, both from WordPress themselves and from resources such a Stack Overflow.
  • Customisable - WordPress allows you to add plugins to the website so that you can add custom features such as booking forms, e-commerce stores, payment gateways, analytics, SEO management, email integration, and more.
  • Easily edited - Once the site is built, the back end is relatively simple to use for small edits, such as creating new pages, uploading blog posts, changing images and testing, etc.

Cons

  • Limited e-commerce support/functionality - The WooCommerce feature is temperamental, especially with templates that were not designed to accommodate this plugin. It also doesn't handle large catalogues as well as other CMS's.
  • Plugin overload - Adding too many plugins to a site can compromise speed and usability. Some plugins may not work with others and could cause multiple functions not to work as designed. It's also worth noting that anyone can build a plugin, so it's important to use only trustworthy or reliable sources as this could harm site performance.
  • Security - As the most popular CMS, it is naturally the most targeted for cyber-attacks. WordPress updates its security measures frequently, so it's important to keep on top of updates. It's also worth noting that if developers of plugins do not make regular updates, you may find that parts of the site stop working.

WordPress comparison

It is worth noting that there are many other great features of using WordPress. However, these days, they aren't necessarily advantage as most other CMS's handle these well too.

  • Ease of analytics - You can easily add analytics codes. Other CMS's have marketing and sales stats directly within their CMS too.
  • Manage multiple payment gateways - CMS accepts secure methods of payment. You can even integrate chargeback management systems to handle and minimise payment disputes, refunds, and friendly fraud.
  • Great for SEO - Again, WordPress is easy to optimise with the Yoast SEO plugin, and redirects & links are easy to manage.
  • Integration - Wordpress can easily be integrated with different types of software, for example our chargeback management software. We provide support for our partners Contact us to learn more.

In summary, although there are more pros to using WordPress than cons, the cons are rather sizable if you intend on expanding your product range. In short, we would recommend using WordPress for e-commerce if your product offering is small.